On the first year of existence AFVE carried out following activities for their members, and for the fruit and vegetables processing industry as a whole.
- AFVE along with "Support of private initiatives" project (SDC/Helvetas) developed and now promoting a brand name of fruit and vegetable product. Right now a brand name is identified and registered - "Vkus Solnca". AFVE is the owner of the brand name;
- provision on brand name management committee was compiled, brand name management committee established;
- new label design, logos of enterprises, corporate style were developed, new labels printed;
- AFVE entered the Association of item numbering and received bar codes for all of their products;
- AFVE along with consulting company "Senti" (a grant of "Support of private initiatives" project, SDC/Helvetas, from 01.06.2003 till 01.06.2004) developed a system of quality control of products for this brand and at this time is introducing this system at production;
- Work on release of products in twist-off jars is carried out (development and purchase of sealing devices on lease conditions);
- 4 members of AFVE started selling their products under the current brand name since autumn 2004. Those are "Kuntuu" Ltd., "Tokmok fruit and vegetable" Ltd., private enterprise Sokoev and private enterprise Panasenko.
- For the purpose of brand name advertisement, marketing activities, with support from Project "Development of Regional Agriculture" ADB and project "Support of private initiatives" (SDC/Helvetas), supporting brand name "Vkus Solnca" were carried out;
- Advertisement materials were printed (brand name posters, brand name booklets, brand name calendar-posters, stickers, shelve tokens, advertisement leaflets, brand name 3D picture);
- Brand name uniform for distributor company "Numen Service" Ltd. was developed and made;
- Stickers for vehicles of distributor companies (private enterprise Sokoev and "Numen Service" Ltd.) were made and installed;
- Articles published in "Kupi-Prodai", "Vitrina" newspapers;
- Presentation of products under "Vkus Solnca" trademark in Bishkek 2004 exhibition was carried out with leaflet distribution and an opportunity for consumers to taste the products. A diploma was received for quality and promotion of the trademark; also in 2 agricultural exhibitions in Chui region (October 2004, December 2004);
- Advertisement campaign was carried out in "Narodnyi" supermarkets network, presentation of products on special company shelves in seven supermarkets was conducted for one month;
- Work on publishing of fruit and vegetable production guide is being completed, where products under "Vkus Solnca" trademark are also presented;
- Creation of the Association web-site is on stage of completion, which is also planned to be used as a sales ground for products of "Vkus Solnca" trademark.
In result of activities implemented products under "Vkus Solnca" trademark became recognizable, receiving demand - sales volume increased by 25% on average (in case of the private enterprise Panasenko by three times).
Production plan for year 2004 was formed with 30% increase in volumes of production compared to year 2003, actual increase made to 60% ("Kuntuu" Ltd.), 45% on average by all enterprises.
In 2005 further increase in volumes of production, reconstruction and expansion of process lines, expansion of range of products, hardening of the product quality control and production of 30% of products in european type jars are planned.
- AFVE along with the Ministry of rural and water economy and processing industry are the main executors of the Strategy of development of fruit and vegetable industry (included in the application). This Strategy was developed by 24 interested parties among which are government and donor organizations, processing enterprises and AFVE, trade and consulting companies. The Strategy of development of the industry is elaborated for a period of 2004 - 2007. In the Strategy, priority tasks are identified, and also roles are distributed between involved parties.
Also in the Strategy, responsibilities of government and donor organizations, of enterprises and companies providing services on implementation of planned activities for achievement of target objectives, are identified.
All current work is planned on monthly meetings of members of AFVE, where report on activities carried out is given and priority tasks for nearest future are identified.
